Apple is expected to launch the iPhone 17 series in September, and rumors around the new lineup are moving for a while. A new investor Note by Jefferies analyst Edison Lee provides insight into the pricing of the iPhone 17 family. Apple is allegedly considering the price increase for its new lineup. Cupertino technology giants will promote these growth in the increasing component cost and the ongoing tariff war between the US and China. The price of Vanilla iPhone 17 is said to match the launch price of the iPhone 16.
Apple iPhone 17 Slim, iPhone 17 Pro, and iPhone 17 Pro can raise prices for Max
According to Jefferies analyst Edison Lee, Apple is expected to increase prices for the iPhone 16 lineup against the iPhone 17 lineup by about $ 50 (about Rs 4,000). If this prediction is accurate, the iPhone 17 Pro can start at $ 1,049 (about 91,000 rupees), from $ 999 (about 87,000 rupees) of the iPhone 16 Pro. The iPhone 17 Pro Max can be priced at $ 1,249 (about Rs 1,09,000) as compared to the iPhone 16 Pro Max’s $ 1,199 (about Rs 1,00,700).
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Jefferies analyst Edison Lee maintained a hold rating on Apple and a $ 188.32 price target. He referred to the demand for strong iPhone in Q2 2025, with an increase in sales ~ 22% equipment with US telcos reporting – the highest in six quarters. it…
– *Walter Bloomberg (@deitaone) 30 July, 2025
The iPhone 17 Air, which is expected to succeed the iPhone 16 Plus, may be launched with an initial price of $ 949 (about 83,000 rupees). In particular, the iPhone 16 Plus was launched with an initial price tag of $ 899 (about 75,500 rupees).
The analyst suggests that the iPhone 17 is expected to maintain the same launch price as the iPhone 16, there is no price increase this year. This shows that the iPhone 17 can start with $ 799 (about 67,100 rupees)
According to Lee, Apple is planning to increase prices for the iPhone 17 Slim, iPhone 17 Pro, and iPhone 17 Pro Max to help offset the increasing component cost and tariffs related to China. Additional cost factors, such as potential tariffs from India and other regions, are not yet included.
The iPhone 17 series is rumored to go officially between September 8 and 12 September. Base iPhone 17 and iPhone 17 Air is asked to run on Apple A19 chip, while the iPhone 17 Pro model can offer A19 Pro Chip.
Apple is asked to pack 8GB RAM in iPhone 17. The iPhone 17 Pro, iPhone 17 Air, and iPhone 17 Pro Max can ship with 12GB RAM. The Pro Lineup has been touched to get a 48-megapixel telephoto sensor and a 12-megapixel selfie shooter. They are likely to introduce a new vapor chamber cooling system and scratch-resistant and anti-reflex display coating.
