Wall Street Journal said on Monday that Apple is increasing the price for its upcoming falling iPhone lineup, but is eager to avoid any increase with the US tariff on imports from China, where most of its equipment has been gathered, Wall Street Journal said on Monday.
After Washington and Beijing, the technology veteran shares were increased by seven percent in premarket trading after the technology veteran shares were increased on Monday after being temporarily agreed to temporarily slash. But Chinese imports will still be subject to 30 percent levy in the US.
Apple is one of the most prominent firms caught under the US-China business stress, which intensified in recent months after a series of tariffs launched by President Donald Trump.
The company did not immediately respond to a Reuters’ request to comment on the WSJ report, which cited people familiar with the matter.
Increasing prices can help the high cost of Apple cushion stems from tariffs that have obstructed global supply chains and forced the company to transfer over production in India.
Apple said earlier this month that Tariff was expected to join the cost of about $ 900 million (about Rs 7,638 crore) during the April-June quarter and would be the source of most iPhones sold in the US over the period from India.
Analysts have estimated the price hike from Apple for months, but warned that such a step may lead to the IT market, especially rivals such as Samsung have tried to attract consumers with AI features that are slow to roll out Apple.
The cheapest iPhone 16 model was launched in the US with a sticker price of $ 799, but can be spent as $ 1,142 (about 96,918 rupees) due to tariff, last month according to estimates from Rosenblatt Securities, which can increase the cost by up to 43 percent.
The WSJ report stated that Apple was planning to coupled the price growth with new features and design changes, including an ultrathin design, which could help to justify growth.
Amazon.com was in Crosshair in the White House last month, after the import duty listing of the low -cost hall unit, after the import duty listing, motivated the Trump administration to accuse him of engaging in an hostile political act.
© Thomson Reuters 2025
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