According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker Report, the Global smartphone shipment saw a growth of 1 percent in the second quarter (Q2) 2025 in the same quarter last year. The global market increased despite global uncertainty and the demand for weak smartphones in China, the report states. However, it is slightly lower than a 1.5 percent year-on-year growth that the market saw in the first quarter of 2025 (Q1), which can be attributed to “instability of tariffs”. Silver lining for Samsung and apples is that both still ships the most smartphones globally.
Smartphone manufacturers perform in Q2 2025:
IDC’s initial data from quarterly mobile phone tracker worldwide Report It suggests that all brands shown 295.2 million smartphones globally in Q2 2025, Q2 2024 from 292.2 million units to 1 percent. Samsung alone sent 58 million handsets, from 53.8 million units, it was sent in the same quarter last year. The South Korean tech veteran maintained its top position by shipping the most smartphones globally, leaping 7.9 percent.
However, Cupertino-based tech veteran, Apple, saw a 1.5 percent increase in its shipment in Q2 2025 from last year, shipping 46.4 million units. Nevertheless, the company retains second place on the table, which takes the command of 15.7 percent of the global smartphone shipment in the quarter.
On the other hand, Vivo, grows at a stable speed. The company sent 27.1 million smartphones in Q2 2025, Q2 2024 to 4.8 percent from 25.9 million. In terms of yoy mobile shipment growth, the Chinese smartphone manufacturer came second after Samsung’s mass lead. Additionally, Vivo has now finished fourth to fourth from fifth in Q1 2025.
It is important to note that these are early numbers and are subject to future changes.
Factors affecting global smartphone shipment:
The IDC’s quarterly report highlighted that although the increase in global smartphone shipments was relatively flat, the market was positive. But current macroeconomic challenges such as unstable trade tariffs, foreign exchange instability, unemployment and inflation had negative impact on the consumer demand of smartphones. The report states that consumers started spending on the phone, especially on the lower end Android phone. It is weighed over the overall growth of the global market.
At its top, demand has declined in China. In Q2 2025, the subsidy also failed to encourage demand in the country, making it performing less than expected. However, Apple was the best artist during the promotion period. Even after seeing a reduction of 1 percent YOY in China in Q2 2025, its growth was affected by its performance in the emerging markets, where it saw an increase of double digits.
According to the report, Samsung managed to strengthen its lead in the smartphone market with the help of sales from the Galaxy A36 and Galaxy A56 smartphones. Artificial Intelligence (AI) -Mid-Renge-Handset-Enabled features made consumers curious, possibly sales sales in retail stores.
