The Indian smartphone was a difficult start of the year in the market, showing a report of cyber media research. The domestic smartphone market immersed seven percent to YOY in the first quarter of 2025. Chinese smartphone brand Vivo led the smartphone market with 20 percent market share, while Samsung finished second. Xiaomi, Oppo and Realme managed to reach the top third, fourth and fifth positions respectively. Feature phone shipment declined by 37 percent, leading the ITEL segment.
Cybermedia Research (CMR) India Mobile handset Market Review Report asked for Q1 2025 that smartphone shipment in India dropped seven percent YOY in the first quarter of 2025. The fall has been attributed to converting into consumer preferences and increasing competition. The premium smartphone segment registered an increase inspired by the strong demand for smartphones filled with 5G and AI features.
5G smartphone shipments in India increase by 14 percent
In the latest quarter, the 5G smartphone created 86 percent of the total shipment, reflecting 14 percent YOY development. The report states that cheap 5G model Rs. 8,000 and Rs. 13,000 specially saw a strong demand, with more than double shipment compared to the previous year. Vivo led the 5G segment with 21 percent market share, followed by Samsung at 19 percent.
In the overall smartphone market, Vivo maintained its lead with a 20 percent stake, with Samsung 18 percent market share. The handset, including Vivo Y29, Vivo T3 Lite, and Vivo T4X models, are responsible for the majority of 5G shipment of Vivo. Samsung recorded a fall of 13 percent Yoy.
Xiaomi came to third place with 13 percent market share, but the report states that the company’s shipment has fallen by 37 percent. Oppo and Realme are ranked fourth and fifth with 12 percent and 11 percent market share respectively.
Motorola registered 53 percent YOY development operated by its competitive 5G portfolio. The transition group saw a fall of 13 percent. Nothing has been marked by more than 200 percent Yoy development.
CMR noted that Apple posted a 25 percent increase YOY, and in Q1 2025 captured eight percent market share, which is inspired by the strong demand of the iPhone 16 series and the new iPhone 16E.
Below Rs. CMR senior analyst Maneka Kumari said that the 10,000 5G smartphone segment saw an increase of more than 500 percent in Q1 2025. “It reflects a strong consumer hunger for the inexpensive 5G smartphone. Brands like Xiaomi, Poco, Motorola, and Realme are leading this bounce. On the other hand, the 2G featurephone segment fell 17 percent yoyy, while the 4G feature phone led to a rapid decline in 66 percent yoyy,” he said.
According to the report, cheap smartphone segment, priced at Rs. 7,000, a modest three percent YOY growth was seen, while for the price-wealth section (Rs 7,000 to Rs 25,000) declined by six percent.
In the feature phone shipment Q1 2025, 37 percent yoy declined. The 2G feature phone market was led by Itel Mobile with 41 percent shares, followed by Lava 31 percent and HMD 19 percent.
The Indian smartphone markets the Indian smartphone market to witness moderate development, as the market research firm grows in single digits in the coming months.
