According to the market research firm, India’s smartphone shipment has increased from year to year in the second quarter of 2025. Development was largely inspired by an increase of 33 percent in new phone launch in various segments, increasing demand to increase aggressive efforts from brands, especially in middle and premium price segments. Additionally, Apple’s iPhone 16 has been most sent in this quarter, indicating the demand for the high market.
India’s smartphone market is cured in Q2 2025
As Counterpoint Monthly India smartphone trackerIndia’s smartphone market, in terms of shipment, Q2 has increased by 8 percent in 2025 in Q2 2025. After watching a recession in Q1 2025, India’s smartphone market is now following the trajectory upwards due to a 33 percent increase in the new handset launch in the middle and premium price.
The wholesale mobile market, in the price, increased 18 percent yoy in Q2 2025, which has reached the most in this particular quarter. The report stated that, as the market sentiment improves, the Ultra-Primium smartphone segment (price above Rs 45,000) saw an increase of 37 percent YOy of Yoy, leading to the fastest rising price category. This particular section also provided considerable assistance to the Indian mobile market in achieving this level of increase in Q2, in terms of value.
Two technical giants, Apple and Samsung, imprisoned it by launching trade-in programs, offering easy no-cost EMI and special summer discounts. These tricks made the flagship handset inexpensive and accessible to the aspiring consumer. In addition, Samsung topped the list in the list, taking over 23 percent market share.
However, Apple’s iPhone 16 Q2 became the most shipded handset, indicating a strong market demand. This was mainly due to ongoing promotion, extended EMI option and better retail execution. This is the most Q2 shipment that has ever been recorded by Tech Giant.
In terms of volume, Chinese smartphone manufacturer Vivo grabbed the top position, except IQOO. The company was able to achieve this with the help of strong demand in Rs. 10,000 to Rs. 15,000 price category. Vivo Y and T series handsets performed best. Samsung, looking at the second highest volume, was supported by its “aggressive” summer offers on the Galaxy A and S series phones.
