According to a recent report by a market research firm, Indian smartphone shipment increased by 7.3 percent in the second quarter (Q2) of 2025 on a year-on-year (YOY) basis. In the first half of the year (H1), 70 million smartphones were sent to the country, increasing by 0.9 percent. The report said that although the market recovered from the decline of two-time, weak consumer demand and high prices are likely to slow down overall growth this year. In Q2 2025, Vivo retained its top position in terms of market share, followed by Samsung and Oppo.
Indian smartphone shipment Q2 2025 increased 7.3 percent yoy
According to an IDC report, based on the data of quarterly mobile phone tracker worldwide, in H1 2025, India’s smartphone market sent 70 million units0.9 percent yoy is showing development. In the second quarter of the year, 37 million smartphones were sent, with an increase of 7.3 percent. A bounce of the new model is launched in all price segments, which jointly increase the market growth in Q2 2025 with price deduction on old phone, high offline store margin and strong marketing efforts.
The report stated that despite the fall in two consecutive quarters, the overall recovery of this year is expected to be slow with weak consumer demand and rising average sales prices (ASP).
Apple retained its strong performance in H1 2025 to increase its strong performance, which is an increase of 21.5 percent YOY. During this period, the iPhone 16 was India’s top-mixed model, accounting for four percent of the country’s total smartphone shipment.
The report further stated that Vivo maintained its strong position, with a well -balanced lineup in various price points and sales channels for the sixth consecutive quarter in India’s smartphone market. Samsung conducted second place, with a 21 percent increase, which increased by the new Galaxy A, M, and F series models, which featured AI enhancement in the mid-range phone.
Oppo finished third, thanks to its affordable Oppo K13 and Oppo A5X model’s success and focus on the service center support. With the increase of 84.9 percent, nothing happened in the year from year to year, followed by the IQO 68.4 percent.
The entry-level segment (under $ 100 (about Rs 8,900) witnessed a strong growth of 22.9 percent year-on-year, increasing its market share from 14 percent to 16 percent. Xiaomi led the segment with its cheap Redmi A4 and Redmi A5 models.
The shipment in large -scale budget segment ($ 100 to $ 200 (about Rs 17,500)) increased slightly from 1.1 percent yoy, but its market share declined from 44 percent to 42 percent. Vivo, Oppo, and Realme dominate this section, collectively hold 60 percent shares.
The Entry-Pramminal segment ($ 200 to $ 400 (about Rs 35,100) experienced a decline of 2.5 percent yoy in shipment, falling from 30 percent to 27 percent of its market share. Vivo, Samsung and Oppo remain the leaders here, while Motorola saw significant shipment growth, fourth ranking.
The Mid-Primium segment ($ 400 to $ 600 (about Rs 52,600)) saw a strong growth of 39.5 percent, leading to four percent of its market share in Q2 2025. Oppo and OnePlus were the main beneficiaries compared to the previous quarter.
The premium segment ($ 600 (about Rs 52,600) to $ 800 (about Rs 70,100) recorded a highest growth of 96.4 percent, with the market share doubled from two percent to two percent. The iPhone 16 and iPhone 15 are jointly responsible for shipment of more than 60 percent in this category.
Finally, the Super-Primium segment (above $ 800) increased by 15.8 percent, which maintains a seven percent market share. Samsung beaten Apple as a leader in this segment, with 49 percent of the market compared to 48 percent of Apple. The major models included iPhone 16, iPhone 16 Plus, Galaxy S25 Ultra, Galaxy S24 Ultra and Galaxy S25.
In Q2 2025, the shipment increased by 37.6 percent yoy using Qualcomm Chips, leading to 33.9 percent market share. Meanwhile, Mediatech’s stake increased from 56.1 percent to 44.3 percent, due to a decline of 15.4 percent in shipment.
In Q2 2025, the offline channel shipment increased by 14.3 percent yoy, leading to 53.6 percent of them. In contrast, online channel shipments remained stable during the quarter. Online market share Yoy Q2 declined from 49.7 percent in 2024 to 46.4 percent in Q2 2025, but in Q1 2025, it saw an increase of a quarter of 41.9 percent to a quarter of a quarter (QOQ).
According to the report, offline growth in recent quarters has been promoted by brands using omnichannel strategies such as better store margin, in-store promoters and price cuts. To compete, online vendors began summer sales with big discounts on mid-range and premium phones.
Indian smartphone shipment H2 2025 Outlook
Due to rising prices and other economic conditions, the smartphone shipment is expected to be slightly reduced in 2025, which is decreasing the demand, especially for the budget phone. It is reducing the inexpensive Android market, slowing down overall development, reported in the report. Meanwhile, the sale of the iPhone model shows a strong growth with a yoy of double digits.
The report further claimed that there were many new models in the mid-range smartphone market, causing hard competition and potential additional stock for the festive season. In the second half of 2025, brands and vendors are expected to focus on launching new shipments rather than using heavy publicity to sell old stocks.
