Sony revealed her Xperia 1 VII smartphone in select global markets in May. After an increase in the report of Glich, which affects several units, the company stopped the sale and launched a replacement scheme for the new handset. The Japanese firm has yet to introduce any other smartphone model this year. After speculation that the Japanese tech giants can completely get out of the smartphone market, a recent statement by the Sony Group indicates that the company plans to continue the new handset, especially its Xperia range.
Sony CFO says the firm continues to focus on smartphone business
During the briefing for the financial results of the firm on Thursday, Sony Group Chief Financial Officer (CFO) Suu Lynn claimed that Xperia brand is a “very important business” For the company, according to a recent Cnet Japan report. He said that the company intends to continue its attention on smartphone business, as well as other communication technologies beyond the handset.
The comments followed a mess that influenced the company’s latest smartphone, Sony Xperia 1 VII. Soon after the launch, reports were reported to close several units of the handset, rebile random, or to motivate the company to temporarily suspend the sale. The company announced later A free replacement program For all eligible equipment.
In addition to this Fiysco, Sony has faced a stagnation in the Japanese market with the Xperia series, which has also expressed concern about the company’s possible return from the smartphone business. The Japanese tech giant has so far launched any other handset in 2025, and has only fuel these speculations.
However, the latest comments of Sony Group’s CFO indicate that Sony plans to continue making more smartphones, and we can expect to start more Xperia models in the future.
Sony Xperia 1 VII comes with a Snapdragon 8 Elite Chipset, 5,000mAh battery and a triple rear camera setup with Sony Alpha technology, including ex-censors, leading an ex-censor, headed by 1/1.35-inch 48-megapixel main sensor.
